Thatcham, UK – 2 August 2023: Test & measurement innovator, PHABRIX, has announced that South Korea-based OTT company Coupang Play has acquired two of its class-leading Qx advanced rasterizers. Headquartered in Jamsil, Seoul, Coupang Play is an increasingly popular OTT service provider, delivering a wide variety of programming including coverage of live events and both domestic and international sports.

In fact, it was the company’s expanding interests in sports broadcasting that prompted it to purchase two PHABRIX Qx rasterizers. A requirement to measure the signal quality of overseas sports relay systems was the primary impetus for the investment in PHABRIX equipment, which followed a rigorous consideration of the available options. Ultimately, it was the Qx’s ability to achieve a full range of day-to-day test & measurement (T&M) tasks – such as event error logging, CC and SCTE104 monitoring, and loudness analysis – that it commended it to the Coupang Play team.

The versatility of the Qx allows Coupang Play to achieve complete QC checking of SDI signals for its international sports content, which is a hugely important aspect of its OTT services.

Designed for HD/3G/6G/12-SDI and IP ST 2110/2022-7/2022-6 environments, the Qx brings together all the advanced T&M tools required for transitioning to the next generation of video formats. Offering SDI as standard, the device provides core features such as picture view, waveform analyzer, vectorscope, 32-channel audio metering and ANC status. An optional IP toolset completes the specification of a solution that satisfies rapid-fault diagnosis, compliance monitoring and product development requirements.

Martin Mulligan, CEO, PHABRIX, comments: “It is wonderful to hear that the Coupang Play team is finding its Qx advanced rasterizers to be so powerful and capable for the QC requirements of its fast-growing international sports broadcasting portfolio. Designed to suit SDI, IP and hybrid environments, the Qx is a device whose capabilities can evolve in line with the changing requirements of the broadcaster. Sports is an area of content where premium quality is always a top priority, and we are delighted that Qx is now playing an integral part in Coupang Play’s T&M infrastructure.”


PHABRIX is a world leader in broadcast test and measurement, with a full range of portable and rackmount systems for rapid fault diagnosis, compliance monitoring, and product development. Technology strengths include IP video stream generation and analysis, advanced HDR/WCG visualization, and ultra-responsive physical layer analysis. The product portfolio includes the top-of-the range Qx Series for hybrid IP, 4K/UHD, and HDR/WCG signal generation, analysis, and video/audio monitoring. The advanced, rackmount Rx range provides fast intermittent fault diagnosis in 3G/HD/SD-SDI environments, using video capture and remote access. For applications demanding ultra-portable instruments, the company also offers the award-winning Sx range. PHABRIX maintains its headquarters and manufacturing facilities in the UK. PHABRIX is a member of the Leader Electronics Corporation group of companies.

To learn more about PHABRIX’s offering, please contact:
Press Contact
Becky Taylor
Page Melia PR Ltd
Tel: +44 (0) 7810 846364
Email: [email protected]